Monday, June 13, 2011
Posted by Lee Yuan Sheng in "Digital Home Hardware & Accessories" @ 12:30 PM
Along with the GF3, Panasonic also announced the Leica co-branded Summilux 25mm f/1.4. For fans of overpriced stuff, this offers a fast f/1.4 aperture at a normal focal length. The lens features a new coating dubbed "Nano Surface Coating", which no doubt means the price is going to be really high (see Nikon charging as much as twice the price for the same lens with their Nano Crystal Coating). Availability in August, with pricing information to be out in July. Press release after the break.
PANASONIC LAUNCHES NEW LEICA SUMMILUX DG / 25mm F1.4 MICRO FOUR THIRD INTERCHANGEABLE LENS, NEW LUMIX NANO SURFACE COATING
The New LEICA DG SUMMILUX 25mm / F1.4 ASPH. Lens Compatible With Panasonic LUMIX G Series of Compact System Cameras, Including LUMIX GF3
SECAUCUS, NJ (June 13, 2011) – Panasonic today announced a new interchangeable Micro Four Thirds lens, the LEICA DG SUMMILUX 25mm/F1.4 ASPH. (H-X025), compatible with the company’s LUMIX G Series of compact system cameras (CSC), including the LUMIX GF3, which was also announced today. The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens features outstanding brightness of F1.4, and despite the high-performance, it also remains incredibly compact and lightweight. The lens’ brightness allows for a beautiful soft focus when shooting both photos and videos – without having to rely on a flash.
The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens adopts Panasonic’s Nano Surface Coating technology on the surface of the lens, which helps dramatically minimize reflection at the entire visual light range (380nm-780nm). The technology encompasses an extra-low refractive index coating with nano-sized structure and results in the super-clear photo with dramatic reduction of ghost and flare.
The new lens system comprises of nine elements in seven groups using two aspherical lenses and one UHR (Ultra High Refractive) index lens. The newly developed UHR index lens and glass mold aspherical lenses achieve uniformed description from the center to the edges.
The lens’ versatile 25mm focal distance (Equivalent to 50mm on a 35mm camera) is suitable for wide variety of occasions, giving users the flexibility in composition, perspective and aperture control. The lens is capable to take daily snapshots including scenic sunsets to dimly-lit indoor shots to the deliberately-creative shots using soft focus.
When mounted on the Panasonic LUMIX G Series digital cameras, the LEICA DG SUMMILUX 25mm/F1.4 ASPH. lens can take maximum advantage of Contrast AF system, which boasts both high accuracy and high speed for optimal photos. Furthermore, seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. The lens also features a metal mount, making it extremely durable – even when repeatedly changed.
The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens will be available in August 2011 and pricing will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX G Series digital cameras and Micro Four Third lenses, please visit www.panasonic.com/lumix.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.