Tuesday, March 30, 2004
Digital Video Recorder Use on the Rise in USA
Posted by Jason Dunn in "NEWS" @ 06:05 PM
"Market researcher IDC said Tuesday that DVRs are finally catching on in increasing numbers with American consumers. At the end of 2003, there were 3.2 million DVR households in the United States, and the tally is poised for compound annual growth of 47 percent through 2008, to reach 28 million. The rising adoption of DVRs--which use a hard drive to record television shows--has much to do with the competition between cable and satellite television providers. Initially, satellite providers promoted DVR-equipped set-top boxes to match cable companies' investment in video-on-demand, and now, the cable industry is being forced to respond, IDC said.
That trend may account for the relatively low market penetration of devices from TiVo, a company that has been practically synonymous with the product category. Despite the strong brand, TiVo accounts for just 39 percent of the U.S. market, according to IDC."
Raise your hand if you have a DVR of some sort!
That trend may account for the relatively low market penetration of devices from TiVo, a company that has been practically synonymous with the product category. Despite the strong brand, TiVo accounts for just 39 percent of the U.S. market, according to IDC."
Raise your hand if you have a DVR of some sort!
