Monday, April 19, 2004
Apple Announces Wave of New Pro Products at NAB
Posted by Kent Pribbernow in "NEWS" @ 06:00 AM
Apple rolled out a whole new line of digital pro software at the National Association of Broadcasters conference Sunday, revamping every single app in its creative arsenal.
Final Cut Pro HD:
"Finally, the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Final Cut Pro HD combines unmatched scalability, precision editing tools and seamless workflow in one high-performance, comprehensive application. Now supporting DVCPRO HD capture and output over FireWire in addition to HD-SDI capture over PCI, Final Cut Pro HD works with the widest range of input formats available."
Motion
"Introducing Motion, the only motion graphics package with real-time previews, procedural behavior animation and Final Cut Pro HD integration.
Apple’s high-performance motion graphic design and production application lets you explore new creative territory using self-propelled behavior animation, character-by-character title animation and a powerful new interface. Motion integrates seamlessly with Final Cut Pro HD and DVD Studio Pro 3, making it quicker and easier than ever to create motion graphics for film, video and DVDs."
Logic Pro 6
"Logic Pro 6 is the choice of professional musicians and studios, offering composition, notation and production in a single elegant, comprehensive package. With its included suite of valuable virtual instruments, you’re free to compose music from scratch or score film, TV or video without the expense and limitations of specialized hardware.
Logic Pro 6 is a recording studio in a box. Powerful editors let you manipute audio and MIDI data intuivitely while a robust automation systems helps accelerate you through complex processing. Deliver your composition using 24-bi/192kHz high-defintion audio or any professional output format. Logic Pro 6 is compatible with virtually all available interfaces, including DigiDesign’s HD interfaces"
Shake 3.5
"The choice of Oscar-winning effects artists seven years in a row is now optimized for the Power Mac G5 and Mac OS X at all resolutions.
Shake artists have taken home the Oscar for Best Visual Effects for seven years running, including this year for “Lord of the Rings: Return of the King.” Now you can take home the most versatile, resolution-independent professional digital effects compositing software."
DVD Studio Pro 3
"The world’s most comprehensive and flexible DVD authoring package has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats — including DTS — and integration with Final Cut Pro HD and Motion.
Technical depth and ease of use make DVD Studio Pro the most complete, flexible and creative tool for DVD authoring professionals. Use DVD Studio Pro 3 to design and build high-impact main event titles, sales and marketing presentations, training, wedding and special-event DVDs. It gracefully unites authoring power and design intelligence."
Amazing! 8O This is the single largest software product announcement Apple has EVER made.
Final Cut Pro HD:"Finally, the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Final Cut Pro HD combines unmatched scalability, precision editing tools and seamless workflow in one high-performance, comprehensive application. Now supporting DVCPRO HD capture and output over FireWire in addition to HD-SDI capture over PCI, Final Cut Pro HD works with the widest range of input formats available."
Motion"Introducing Motion, the only motion graphics package with real-time previews, procedural behavior animation and Final Cut Pro HD integration.
Apple’s high-performance motion graphic design and production application lets you explore new creative territory using self-propelled behavior animation, character-by-character title animation and a powerful new interface. Motion integrates seamlessly with Final Cut Pro HD and DVD Studio Pro 3, making it quicker and easier than ever to create motion graphics for film, video and DVDs."
Logic Pro 6"Logic Pro 6 is the choice of professional musicians and studios, offering composition, notation and production in a single elegant, comprehensive package. With its included suite of valuable virtual instruments, you’re free to compose music from scratch or score film, TV or video without the expense and limitations of specialized hardware.
Logic Pro 6 is a recording studio in a box. Powerful editors let you manipute audio and MIDI data intuivitely while a robust automation systems helps accelerate you through complex processing. Deliver your composition using 24-bi/192kHz high-defintion audio or any professional output format. Logic Pro 6 is compatible with virtually all available interfaces, including DigiDesign’s HD interfaces"
Shake 3.5"The choice of Oscar-winning effects artists seven years in a row is now optimized for the Power Mac G5 and Mac OS X at all resolutions.
Shake artists have taken home the Oscar for Best Visual Effects for seven years running, including this year for “Lord of the Rings: Return of the King.” Now you can take home the most versatile, resolution-independent professional digital effects compositing software."
DVD Studio Pro 3"The world’s most comprehensive and flexible DVD authoring package has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats — including DTS — and integration with Final Cut Pro HD and Motion.
Technical depth and ease of use make DVD Studio Pro the most complete, flexible and creative tool for DVD authoring professionals. Use DVD Studio Pro 3 to design and build high-impact main event titles, sales and marketing presentations, training, wedding and special-event DVDs. It gracefully unites authoring power and design intelligence."
Amazing! 8O This is the single largest software product announcement Apple has EVER made.
