Digital Home Thoughts: Adobe Announces New Video Apps at NAB

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Tuesday, April 20, 2004

Adobe Announces New Video Apps at NAB

Posted by Jason Dunn in "NEWS" @ 01:00 PM

http://www.adobe.com/aboutadobe/pressroom/pressreleases/200404/041904NABVIDEO.html

"Adobe Systems Incorporated today announced the introduction of the Adobe Video Collection 2.5, which includes new versions of its award-winning digital video products Adobe® Premiere® Pro 1.5, Adobe After Effects® 6.5, Adobe Audition™ 1.5 and Adobe Encore™ DVD 1.5 (see separate releases). With outstanding cross-product integration and performance enhancements that take advantage of the latest advances in hardware, Adobe's new video line-up also introduces more than 200 innovative new features, including advanced support for high definition (HD) video in Premiere Pro 1.5."

Similar to what Apple did yesterday, Adobe has released a flood of new updates to their major applications. Here are links to the individual press releases:

Adobe After Effects 6.5 Delivers Powerful New Features and Performance Enhancements
Adobe Encore DVD 1.5 Takes DVD Authoring to a New Level of Creativity and Efficiency
Adobe Audition 1.5 Enhances All-in-One Audio Editing and Mixing Solution
Adobe Premiere Pro 1.5 Introduces Powerful New Features and Advanced HD Support

When I first saw Adobe Premier Pro 1.5, I thought it was a typo - I didn't realize they had reset the counter when they released Premier Pro. It's a little odd that they have a new version of Premier Pro out so quickly after 1.0, but the upgrade cost of $99 for 1.0 users is reasonable, and I think they wanted to get it on the high-definition rush and not be left behind.

I'd like to say that I'm excited about all these new announcements, but I don't actually use any Adobe products right now other that Adobe Acrobat. Isn't that odd? I haven't tried any of the latest generation of products, so I probably should to see if they'll win me away from my current tools. :wink:

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