Digital Home Thoughts: SMaL Camera Technologies Introduces Ultra-Pocket 5 RDK

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Tuesday, May 25, 2004

SMaL Camera Technologies Introduces Ultra-Pocket 5 RDK

Posted by Suhit Gupta in "NEWS" @ 12:00 PM

http://www.smalcamera.com/pressreleases/UP5.html

"SMaL Camera Technologies, a developer of digital imaging solutions and enabler of award-winning super-thin digital still cameras, announced today its new Ultra-Pocket® 5 rapid development kit for 3-megapixel credit card cameras with color TFT display. The Ultra-Pocket 5 kit enables manufacturers and brands to rapidly enter the heart of the mass consumer market – 3-megapixel – with unparalleled thinness, style, wide dynamic range, and worry-free battery life, in the sub-$129 retail price range."



"Despite the many advancements in digital photography over the past decade, standard digital cameras still fall far short of film cameras due to extremely short battery life and limited dynamic range. All SMaL credit card camera kits – including the Ultra-Pocket 5 kit – feature two proprietary technologies that not only resolve these vital power and dynamic range issues, but are also unmatched by any other CCD or CMOS-based solution. SMaL's Longevity™ ultra-low-power design with rechargeable battery uses 90% less power than traditional digital cameras. Since the camera charges automatically while images are downloaded to the computer and stores enough charge for more than 1,000 shots, consumers virtually never worry about the battery."

I think this would also give rise to much more efficient cameras in the 3MP range, but I think one of the big wins here is in an all-in-one kind of device like a PocketPCPhone, i.e. one with a camera built in. Imagine the current XDA II with a 3MP camera :). (Disclaimer: American Express card not included ;-))

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