"Sony Electronics is making it easier and less expensive to capture and store high-quality digital video and high-resolution digital images by lowering the suggested retail price of Memory Stick PRO and Memory Stick PRO Duo™ flash media. Beginning today the 512MB full-size Memory Stick PRO media will be priced around $180. The 256MB Memory Stick PRO card will be available for about $90. Memory Stick PRO media provides high-capacity storage for a variety of digital files. Sony has also reduced the price of its 512MB Memory Stick PRO Duo media to about $250 and the 256MB Memory Stick PRO Duo media has been reduced to about $95."This is interesting news since Sony does put out good products but the annoyance has usually been their proprietary media. Of course, the duality and incompatibility within their own media doesn't help their cause. However, it is nice to see that they are reducing their prices.