Monday, August 2, 2004
Apple And Pepsi Try Again
Posted by Kent Pribbernow in "NEWS" @ 04:00 PM
Let’s hope this ad campaign fares better than the previous iteration, which was a complete flop. Part of the problem was Pepsi's sloppy distribution efforts that failed to stock yellow-capped Pepsi bottles across North America in a timely manner. Months after the "I fought the Law" commercials appeared on television, these specially marked bottles were nowhere to be seen in many urban locales.
As they say in the entertainment business..."it's all in the delivery".