Monday, August 9, 2004
TiVo Halves Prices To Drive Sales
Posted by Suhit Gupta in "NEWS" @ 03:00 PM
"TiVo, the maker of digital television recorders, has halved its prices in the US to just $100 (£54), as part of a $50m plan to increase user numbers. The California-based firm, whose subscription-based service allows users to record and pause live TV, wants to attract 10 million users by 2008. TiVo, which currently has 1.6 million subscribers, also hopes to increase sales to $1bn, up from $141m last year."
This comes immediately after the news about DirecTV potentially dropping TiVo as its default PVR. The company's share price recently hit a 16 month low today and is still falling from what I can see. I really hope they are able to come out of it. I guess they need to find some other cable operator to hook up with.
This comes immediately after the news about DirecTV potentially dropping TiVo as its default PVR. The company's share price recently hit a 16 month low today and is still falling from what I can see. I really hope they are able to come out of it. I guess they need to find some other cable operator to hook up with.
