Digital Home Thoughts: Apple's iPod Now Commands 82% of U.S. Market

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Monday, October 11, 2004

Apple's iPod Now Commands 82% of U.S. Market

Posted by James Fee in "NEWS" @ 11:00 AM

http://quote.bloomberg.com/apps/news?pid=10000103&sid=a58iozj_2jXM

"After clothes, money and a car, an iPod is what U.S. teenagers want most this holiday season. A survey of 600 high school students by Piper Jaffray & Co. analyst Gene Munster found Apple Computer Inc.'s digital player No. 4 on their wish list. And the iPod wasn't even among the items Munster suggested -- the kids wrote it in. ``It was really surprising,'' said Munster in an interview from his office in Minneapolis. ``They didn't say music player. They said iPod. Teens want to be cool, they want their music, and the iPod is a cool way for them to get their music. Style matters, simplicity matters, experience matters,'' Munster said. "That's what Apple sells, and that's what they're doing different from everyone else.'' "

Frankly I'm not surprised. If it wasn't for the internet, I wouldn't even know iRiver was selling digital music players. ;)

All kidding aside, it is looking like another huge holiday season for the iPod and iTunes.

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