Digital Home Thoughts: Robbie Williams Album to be Released on MMC Card

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Monday, October 18, 2004

Robbie Williams Album to be Released on MMC Card

Posted by Jason Dunn in "NEWS" @ 02:30 PM

http://news.bbc.co.uk/1/hi/entertainment/music/3754094.stm

"Robbie Williams' Greatest Hits album is to be sold in memory card format for mobile phones and hand-held computers. It is believed to be the first time a major artist has sold music on the small, portable format. The album will also come with video content and will work with high-specification mobile phones and many hand-held computers, such as the iPaq. The card, at £29.99, will be available for sale at 600 Carphone Warehouse stores across the UK from next month."



I was wondering how long this was going to take - it's a cool idea, but how does that price compare with average CDs in the UK market? Can anyone from the UK chime in? I get the feeling that they're charging a hefty premium for this, but I could be wrong. They don't mention platform, format, or DRM, so my hunch is that they'll be MP3 files. MMC has no DRM protection, so the record label is taking a risk doing this - but I think it's about time someone did.

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