Digital Home Thoughts: Here's Why Samsung is Going to Rule the Digital Universe

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Monday, November 8, 2004

Here's Why Samsung is Going to Rule the Digital Universe

Posted by Jason Dunn in "ARTICLE" @ 02:00 PM

http://www.msnbc.msn.com/id/6160807/site/newsweek/

"Lee Jong Jin, 51, is no couch potato. But lounging in his apartment overlooking the mountains of Seoul, the international trader has little reason to leave his sofa. As he watches an interactive game show, he uses the remote to send in answers. In a corner of the 50-inch plasma screen, he can link to his online bank, or control his air conditioner. Lee is one of thousands of Koreans involved in trials of Samsung Electronics' Home Network, which allows digital products to talk to each other. If Samsung has its way, millions around the world will be running their homes—from the comfort of their couch—within a few years."

This article is a little over a month old, but it's a fantastic read - it delves into the cultural and corporate psychology that has shaped Samsung into the Sony-crushing giant that it's quickly becoming. I admire Samsung a great deal, and own quite a few Samsung products. They have the R&D muscle and innovation of Sony, without the "If it's not invented at Sony, we won't use it" mentality that has been the cause of so many fumbles from the Japanese giant.

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