Digital Home Thoughts: Divx Back from the Dead: FlexPlay DVDs from Amazon

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Monday, November 8, 2004

Divx Back from the Dead: FlexPlay DVDs from Amazon

Posted by Jason Dunn in "HARDWARE" @ 08:21 AM

http://www.amazon.com/exec/obidos/ASIN/B00068RELO/qid%253D1097863274/sr%253D11-1/ref%253Dsr%255F11%255F1/102-1985046-1506551

"Flexplay is a new kind of DVD that offers the watch-anytime, take-anywhere convenience of a DVD you buy, at a price comparable to a DVD rental--without the hassles of returns or late fees. Flexplay DVDs work in all standard DVD players, with the same picture quality, surround sound, and other features of a regular DVD. There is no special setup or configuration required! Flexplay DVDs are "activated" when you open the vacuum-sealed package (inside the yellow-topped Flexplay sleeve). Once the package is opened, you have 48 hours to watch your DVD--as many times as you choose! Unopened Flexplay DVDs stay fresh in the package for about a year. So you decide when to watch."

Wasn't anyone paying attention to what happened to Divx? I don't think there's a future for technology like this - I think that DVD rental services like Netflix and Zip are filling the gap until we have fully digital delivery of DVDs (which will take longer to go mass-market than people think). Survey time!

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