Wednesday, November 17, 2004
Creative plans $100 Million Sales Push During the Next Year
Posted by James Fee in "NEWS" @ 11:00 AM
"Computer audio equipment maker Creative Technology Ltd. said on Wednesday it would spend US$100 million in 2005 to market its MP3 players worldwide, in a bid to wrest share from arch-rival Apple's popular iPod. "I'm planning to spend some serious money -- I intend to out-market everyone," Sim said at the launch of the company's new five-gigabyte hard-disk, palm-sized Zen Micro player. Creative is targeting a 40 percent share of the global MP3 market next year, up from 10 percent in the June quarter, Sim said. Apple held a 17 percent share in the June quarter. "We're targeting (sales of) more than 1 million MP3 players a month in the current quarter and we are on track. It's our target to beat iPod in this quarter," he added."
Seems a little optimistic, but I'm glad to see someone finally try and take Apple on.
Seems a little optimistic, but I'm glad to see someone finally try and take Apple on.
