"Sprint on Monday plans to launch a new service for streaming music over the airwaves to cell phones, powered by a company that provides digital music to cable and satellite TV subscribers. Under the terms of the deal, Music Choice is providing a range of six streaming music channels organized by genre, as well as some music videos and artist interviews for Sprint subscribers who pay about $6 a month. If that sounds a little bit like the radio, it's not entirely a bad comparison, said Dave Del Beccaro, CEO of Music Choice."I'm not really sure how to feel about this. I like the concept, but I wouldn't pay anything to listen to music on my LG mobile phone. Maybe with the right equipment, this could fly - especially at that price.