Digital Home Thoughts: Netflix Says "What, Me Worry?" To BlockBuster Price Cuts

Online DVD rental sites are battling it out for a bigger piece of the Christmas pie. Blockbuster Video, whom has struggled immensely to gain a toehold, is cutting prices aggressively to steal customers away from rival Netflix. In response Netflix says it will NOT cut costs, and expressed its lack of concern for Blockbuster's move. Which is probably true given Blockbuster's small chunk of the market. It's Wal-mart that keeps Netflix executives sleeping with one eye open at night. Always low prices...always Wal-mart.