"Microsoft Corp. has strategically nurtured its Windows Media Player, making it by far the world's most dominant program for playing digital music and video on computers. Rival RealNetworks Inc.'s product ranks a very distant second. It's not just that Media Player has long been bundled with the Windows operating system, giving consumers an easy way to handle multimedia files without the need to download others. There's another big reason: Many companies in the fast-growing market of digital media—from online music providers to the makers of portable audio players—have already chosen Microsoft as a primary multimedia format."We touched on this last week when the ruling came down from the EU court. The ship has saled on multimedia formats. Windows Media is the standard on the windows platform. Sure many people still use mp3 and what would movie previews be without quicktime, but Real Networks has lost the ball and is no longer a player.