"TiVo has been synonymous with digital video recording since it pioneered the industry five years ago, controlling an estimated one-third of the market in 2004. That lofty perch is now beginning to crumble. Competition in the growing and lucrative industry is intensifying as cable providers, satellite operators and consumer electronics companies push ahead with models of their own, giving consumers more choices while threatening to significantly blunt TiVo Inc.'s edge."It will be interesting to see how this space plays out with growing competition, and changing technology. Especially the impact devices like Media Center PCs will have has as they begin to proliferate.