Digital Home Thoughts: Howard Stringer's Rise at Sony

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Friday, March 11, 2005

Howard Stringer's Rise at Sony

Posted by Jason Dunn in "ARTICLE" @ 09:00 AM

http://www.pbs.org/cringely/pulpit/pulpit20050310.html

"The Sony story is everywhere and is generally the same: Sony is in crisis, Nobuyuki Idei wasn't getting the job done, so Howard Stringer (head of Sony USA) is bringing his diplomatic skills to re-melding Sony's consumer electronics and content businesses. Too bad that story is wrong. The real news isn't Stringer's rise, but Ken Kutaragi's fall. Ken Kutaragi is the so-called "father of the PlayStation" -- an engineer who rose nearly to the top at Sony by being brash and taking risks. Kutaragi, a lifer like everyone else at Sony (except Stringer). made his name inside the company through his unique ability to fire his boss. That's right, fire his boss, and sometimes, his boss's boss."

Robert X. Cringely has some very interesting thoughts about what's happened at Sony this week - and some surprising conclusions. Sony's corporate structure has always fascinated me (great book to read on the subject) and this shake-up will have some interesting results.

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