Tuesday, March 29, 2005
TiVo Pop-Up Ads?
Posted by Chris Gohlke in "NEWS" @ 06:00 PM
"Say it ain’t so. TiVo is testing the pop-up ad waters with a feature that will pop up an ad when you fast forward through commercials. Now there is a brilliant idea, pop up a window with an offer to watch another commercial, while I am fast forwarding through the first commercial. The company confirmed late Monday that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature--a tag--pops up on the screen when a viewer is fast-forwarding through an advertisement."
So, take away one of the more loved abilities of your product and call it a feature! Shows they have a really good grip on the market for their product. I predict a lot of annoyed TiVo subscribers.
So, take away one of the more loved abilities of your product and call it a feature! Shows they have a really good grip on the market for their product. I predict a lot of annoyed TiVo subscribers.
