Thursday, March 31, 2005
Casio President Lays Out Digital Camera Strategy
Posted by Kent Pribbernow in "NEWS" @ 08:00 AM
""We're trying to position ourselves as not just taking an old 35mm user and converting them to digital, but rather convert users and bring more people into the market,"
An interesting discussion. My personal opinion is that Casio faces a bumpy road ahead in the digital camera space, which has become a highly saturated market. Casio is a well known brand, but not in this particular space. Unless they can play off some specific angle..like low-cost, I don't see them being anything more than an also-ran.
An interesting discussion. My personal opinion is that Casio faces a bumpy road ahead in the digital camera space, which has become a highly saturated market. Casio is a well known brand, but not in this particular space. Unless they can play off some specific angle..like low-cost, I don't see them being anything more than an also-ran.
