Digital Home Thoughts: IBM and Fox develop DRM for broadcast TV

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Tuesday, April 19, 2005

IBM and Fox develop DRM for broadcast TV

Posted by James Fee in "CONTENT" @ 10:00 AM

http://news.com.com/IBM%20getting%20chummy%20with%20local%20TV/2100-1026_3-5673098.html?

"IBM and the Fox Entertainment Group are working together on a new copy-protection technique that's aimed at keeping local broadcast TV content from being sent over the Net outside its home market. The technique, which the companies are collectively seeking to patent, is a variation on the "broadcast flag" rules mandated by the Federal Communications Commission and going into effect later this year. The IBM-Fox technique will let devices that read or receive TV content use the digital broadcasts to identify themselves as part of a home broadcast market. They will then refuse to hand TV content off to devices from other local markets, using that measure as a way to keep content in its authorized area, the companies said."

Give me a break. I fail to see how this will work since I would think hackers could easily fool the DRM. Rather than spend money on limiting our uses of content, they should be helping distribute it more which in turn would increase their revenue from ad sales. But no, they continue to stick it to consumers who only have the FCC to protect them.

Guess we are screwed. :x

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