Digital Home Thoughts: iTunes Music Store Sold More Than 400 Million Downloads

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Wednesday, May 11, 2005

iTunes Music Store Sold More Than 400 Million Downloads

Posted by Kent Pribbernow in "NEWS" @ 08:00 AM

http://www.theregister.co.uk/2005/05/10/apple_itunes_400m/

"Tucked away in yesterday's press statement announcing new Nordic local ITMS operations, ITMS chief Eddy Cue said the company is now selling more than 500m songs a year. It passed the 350m mark last month. Since ITMS hasn't sold that amount yet, that may seem a rich claim. However, The Register's own forecast had ITMS passing 400m late this month or early next, so the music store's sales are running slightly ahead of our calculations."

iTunes sales performance continues to impress, but the long-term question remains; will it become profitable? As of now Apple isn't generating much in the way of profits. The company is betting on music downloads ultimately becoming a big revenue generator, even eclipsing hardware (iPod) sales. Will that bet pay off?

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