"LightScribe today announced that a number of additional leading optical drive and system manufacturers, software developers, and hardware and media brands have licensed its Direct Disc Labeling technology. These new licensees include leading optical disc drive manufacturers Panasonic Communications, Panasonic Shikoku Electronics, Pioneer, and QSI; hardware brands Asustek, Freecom Technologies, I/OMagic, Lite-On IT, ProStar Computer and Sager Midern Computer; media brands BenQ and Maxell; software developers Acoustica, Droppix, New Tech Infosystems and NewSoft Technology; and system integrator Micro-Star International. LightScribe Direct Disc Labeling technology is already being incorporated by optical drive and media manufacturers, software developers, media and computer brands, including optical drive manufacturers, Hitachi-LG Data Storage, Lite-On IT, Philips-BenQ Data Storage, and Toshiba-Samsung Storage Technology; hardware brands BenQ, HP, LaCie and Philips; media manufacturers CMC Magnetics Corporation, Mitsubishi Chemical Company, and Moser Baer India Limited; media brands HP, Imation, Memorex, Philips, TDK, and Verbatim; and software developers CyberLink, InterVideo, MicroVision Development, Nero, Roxio, and Sonic Solutions."Looks like LightScribe continues to gain momentum - those names listed above are all the major players on the drive, media, and software market for DVD/CD burners.