"Three weeks ago, when I penned my third piece on how Microsoft is very much poised to dominate the media player and authoring landscape (the other two posts are here, and here, and there’s also a video of my whiteboard session on the topic), I had no idea what Microsoft had waiting in the wings. First, its announcement with Philips and second, the launch of the next version of its mobile operating platform (code-named Magneto, but officially Windows Mobile 5.0). Not to mention that Microsoft Chairman Bill Gates served notice to Apple and the Podderati (Dan Gillmor agrees that the iPod’s runaway success is unsustainable). After you add it all up — how deeply entrenched into the global infrastructure (computers, other devices, telecommunications networks, content providers, etc.) Windows Media already is, what will happen as a result of the Philips announcement, and the Magneto news — is there any doubt that Microsoft is not only poised to repeat its successful Windows formula, but that that success will, over the long run, actually dwarf the company’s success with Windows?"An interesting article, and one that I happen to agree with - it's one thing to have a hot product from one company (iPod), but it's entirely another to have a platform with the potential of hundreds of devices. Windows Media is taking over, and I can't say that I mind. ;-)