"The SoundDock is Bose’s attempt to impress iPod owners who are looking for a convenient docking solution without sacrificing style and sound. Among casual consumers, Bose represents assured quality without the need to know the technical tidbits behind the scenes. In a way, it’s the perfect match for the iPod: simplicity over customizing. To audiophiles, Bose is an overpriced alternative with comparatively mediocre sound. If you are an audiophile, chances are you use MP3s solely for the portability and convenience factors. But for those reasons, even audiophiles may want to give the SoundDock a try." At nearly $300, I think this is a big pricey when you can get a $5 cable at Radio Shack and hook it directly to a stereo. But then again, I am an iRiver user and this is designed for simplicity (like the iPod), so this will probably do OK.