"It's amazing just how low digital camera prices have fallen. Sony made big news four years ago when it introduced the first 5-megapixel camera for under $1,000 (the DSC-F707). Now, Sony has a compact 7.2MP digicam with a 3x optical zoom for $399. It's an excellent camera for those who want superior point-and-shoot quality without breaking out the owner's manual every five minutes or paying for a call to the local Geek Squad." Another nice consumer level camera from Sony. Now that I have finally gone to the dark side (Memory Stick) as a result of buying a PSP, I might have to give Sony products a better look in the future.