Thursday, August 4, 2005
Women Want Electronics Too
Posted by Jeremy Charette in "ARTICLE" @ 05:00 AM
"The conventional wisdom is that men absolutely, positively and unequivocally hate to shop. And when men do shop, these sojourns are short and surgical. See the shirt. Buy the shirt. Leave. When it comes to consumer electronics, however, things are different. Men suddenly want to browse and take their time comparing products. Women, on the other hand, enter a testosterone-fueled jungle of gadgetry. Suddenly, she's the one who wants to get in and out quickly."
Men and women shop differently, so why should it be any different when it comes to electronics? This article may as well have been written about my bride to be. When shopping for electronics, she just wants to find something that's really easy to use, does what she wants, looks stylish; and then get the heck out of the store. By the time I ask "so, you ready to go?", she just gives me an eye roll and starts walking towards the door. :lol: Perhaps this is part of the reason Apple sells so well among women. They have stylish, easy to use products, sold in large stores that aren't crowded with people or shelves. When will the rest of the industry catch on?
Men and women shop differently, so why should it be any different when it comes to electronics? This article may as well have been written about my bride to be. When shopping for electronics, she just wants to find something that's really easy to use, does what she wants, looks stylish; and then get the heck out of the store. By the time I ask "so, you ready to go?", she just gives me an eye roll and starts walking towards the door. :lol: Perhaps this is part of the reason Apple sells so well among women. They have stylish, easy to use products, sold in large stores that aren't crowded with people or shelves. When will the rest of the industry catch on?
