"The Blu-ray Disc Association said Tuesday that it has settled upon the AACS rights-management system to secure its discs, together with an additional identification and update scheme. Both the competing Blu-Ray and HD-DVD formats will use the Advanced Access Content System, which was specifically designed for next-generation optical discs. However, the Blu-Ray group will also secure its discs with ROM Mark, a method to identify authentic Blu-Ray discs, as well as "BD+", which will serve to dynamically update the rights-management schemes in case workarounds or other cracks are discovered and exploited ... While the ROM Mark scheme doesn't appear to have quite the scope that the Video Content Protection Scheme scheme that Hewlett-Packard and Philips proposed, it does embed "a unique and undetectable identifier in pre-recorded BD-ROM media such as movies, music and games". "Apparently, unauthorized copying of DVD discs costs the industry $3 billion per year. And while they acknowledge that this new scheme will not necessarily be perfect, Blu-Ray content protection scheme will allow studios to do, however, is play an active role in content management, and be able to react to attacks upon it with its own updated code.