"Producers of liquid crystal displays (LCDs), armed with new technology and more efficient factories, have declared that they are ready to conquer the lucrative segment of televisions with 37- and 42-inch displays. "With the seventh-generation factory (which starts production in 2006) it's clear we can capture the 42-inch size," Bruce Berkoff, executive vice president for marketing at the world's biggest LCD maker, LG.Philips LCD, said at the Reuters Asia Technology and Telecoms Summit in Tokyo. He pointed to the LCD makers' track record of lower prices with each new generation of the production process. "A few years ago, the whole industry said LCDs were good for 20 inches and below.... Last year, LCDs were good for 32 inches and below. Clearly, as we ramp our sixth-generation factory this year, we're ready to capture 37-inch TVs," Berkoff added. Plasma display makers, however, are more confident than ever that they can withstand the attack. They are cutting costs and moving to even bigger television sizes where LCD makers cannot follow." Nothing like a price and feature war to benefit consumers. I have a 65" CRT Rear-view projection screen TV, but I can't imagine ever buying another one.