Saturday, October 8, 2005
Serif's PhotoPlus 6
Posted by Chris Gohlke in "SOFTWARE" @ 05:00 AM
"Software company Serif has a novel approach for attracting new customers to its latest applications: Give away the old versions. At www.serif.com you can buy 2005's PhotoPlus 10 for $80, and at www.freeserifsoftware.com you can download 1999's PhotoPlus 6 for free. So, while PhotoPlus 6 clearly isn't the latest and greatest, it is hands-down the best free basic image editor around."
I'm not so sure about this approach. The idea of giving away trial software should be to encourage the purchase of software. The giveaway is 4 versions and 6 years old. If the idea is that this version is really good, so the new one must be better, I would bet many would just stick with the freebie. If the idea is the old software has problems that are fixed in the newer version, I don't think giving it out as a sample of your product makes much sense either.
I'm not so sure about this approach. The idea of giving away trial software should be to encourage the purchase of software. The giveaway is 4 versions and 6 years old. If the idea is that this version is really good, so the new one must be better, I would bet many would just stick with the freebie. If the idea is the old software has problems that are fixed in the newer version, I don't think giving it out as a sample of your product makes much sense either.
