"Viewers of video on demand and pay per view services might be interested to take note of an upcoming feature Warner Home Video On Demand will begin using with their distributed content come December. Called Movies That Pop, selected titles will come with extra content similar to that found on DVDs. Movies That Pop, Warner Home Video On Demand said, provides viewers with up to 15 minutes of enhanced content at the end of the movie. The selections provide insider information and movie trivia about three to five key scenes from the film through a series of title-branded instant windows or information bars that appear on-screen, revealing interesting information about the film's production."Talk about a sign that DVD rentals are taking a chunk out of PPV movie sales. I'd guess this won't change the way people view PPV movies, but then again I think the new iTunes video service is cool so what do I know?
:drinking: