"Hewlett-Packard Co. on Wednesday raised the stakes in a battle between high-definition DVD formats by urging a group led by Sony Corp. to include features important to PC makers and users. Palo Alto, Calif-based HP has long backed Sony's Blu-ray but last month Microsoft Corp. and Intel Corp. endorsed a competing high-definition DVD format known as HD-DVD, which is backed by Toshiba Corp. That prompted HP to make its move on Wednesday. "We're still supporting Blu-ray but we're very serious that we want these technologies. If in the end, they're supported in one and then not the other, we'll have to make a choice," said Maureen Weber, general manager of personal storage in HP's personal systems group."Read between the lines: HP is looking for a way to jump ship without losing face, and they know Sony won't add managed copy to Blu-Ray because Sony is the kind of company that will back the losing team is it's
their team.