Digital Home Thoughts: Sony in Internet 'Price-Rigging' Rumpus

"Sony and other manufacturers have been accused of asking online retailers for 10-15 per cent more for wholesale electronic goods than they charge their traditional counterparts, The Times reports. This "dual pricing" strategy - designed to narrow the price differential between net and high street - was allegedly initiated by Sony and quickly adopted by other suppliers. Big-name retail chains have exerted pressure on the CE giants at a time of falling high street sales in the face of cut-price internet offers. Online retailers have naturally cried foul and will meet today to decide whether to "name and shame" the guilty parties. Sony already faces Office of Fair Trading (OFT) and European Commission examination of its pricing strategy."

Firstly, dude, what the hell is going on with Sony? First the DRM debacle and now this? I didn't think they were this evil! Secondly, I guess I am not quite so surprised. What I just can't figure out is why big companies like Sony aren't more ethical? I mean they already price gouge on every product and accessory that they can. Argh, maybe I am the naive one here but it just pisses me off when I find out that big companies employ tactics like these.