Sunday, November 27, 2005
VOD Still Can't Get Out of Starting Gate
Posted by James Fee in "CONTENT" @ 10:00 AM
"Everyone agrees video on demand over the Internet should be a goldmine for telecoms and media firms, but the two converging industries have yet to figure out how both can make money, a conference in France heard this week. Video on demand -- the ability to download a movie or TV program via high-speed Internet -- is expected to take off in Europe as broadband, already piped to 10.5 percent of households, attracts enough users to merit investing in the service. But how quickly video-on-demand becomes available is uncertain, as telecoms operators and media companies haggle over how to slice up the revenue pie."
I'm so tired of hearing about VOD. Seems like since the late 1980s we've been hearing about how it will become the distribution method of choice. As usual the industries involved just can't seem to get it figured out. I think given how people have flocked to a horrible video distribution system such as iTunes, you'd think the industry would use that as a wakeup call that people really want to pay to download video when they want to watch it. I suspect even in 10 years we'll still not be close to what was promised in 15 years ago.
I'm so tired of hearing about VOD. Seems like since the late 1980s we've been hearing about how it will become the distribution method of choice. As usual the industries involved just can't seem to get it figured out. I think given how people have flocked to a horrible video distribution system such as iTunes, you'd think the industry would use that as a wakeup call that people really want to pay to download video when they want to watch it. I suspect even in 10 years we'll still not be close to what was promised in 15 years ago.
