Wednesday, November 30, 2005
Honey, Did You Submit That Rebate?
Posted by Jason Dunn in "NEWS" @ 06:18 PM
"It’s no secret that rebates are a great tool for a variety of retailers and manufacturers. Rebates generate buzz and sales, yet not all are redeemed adding to their bottom line. BusinessWeek (subscription required) describes the phenomenon and profiles TiVo, which appears typical in paying out only 50% to 60% of potential rebates. BW suggests rebates are a “tax on the disorganized” but a “bonanza to retailers and suppliers.”"
The Businessweek article states that 50,000 of the 104,000 new subscribers that Tivo acquired didn't send in their $50 and $100 rebates, saving the company a whopping $5 million. People, people. Send in those rebates on your gadgets! And if you really don't want the money, send it to me. :lol:
The Businessweek article states that 50,000 of the 104,000 new subscribers that Tivo acquired didn't send in their $50 and $100 rebates, saving the company a whopping $5 million. People, people. Send in those rebates on your gadgets! And if you really don't want the money, send it to me. :lol:
