Saturday, December 17, 2005
**News Flash** DVR Owners Skip Commercials
Posted by James Fee in "CONTENT" @ 06:00 AM
"Contrary to recent assertions by the major broadcast networks, new research on digital video recorders by WPP Group's Mindshare found that consumers buy the devices mainly to "time shift" (record programs for later viewing) and skip commercials. Last month, at a joint press conference in New York, the networks said their internal research found that consumers' top reason for purchasing a DVR was the ability to time shift, while commercial skipping was far down on the priority list. Not so, said Jason Maltby, president and co-executive director of Mindshare Broadcast. "Our research tells us that the consumers want to control not just what they watch and when they watch, but also the ability to avoid commercial placements," Maltby said in a statement."
Nothing earth shattering here. Everyone who has a DVR knows how to skip commercials. So I guess it is time to get ready for more of that Coke product placements on American Idol. Guess that is why so many companies love advertising on NASCAR. 3 hours of watching the Home Depot Car make left turns and I'd want to buy a new drill.
Nothing earth shattering here. Everyone who has a DVR knows how to skip commercials. So I guess it is time to get ready for more of that Coke product placements on American Idol. Guess that is why so many companies love advertising on NASCAR. 3 hours of watching the Home Depot Car make left turns and I'd want to buy a new drill.
