"Although the Zen was considerably bulkier than the new iPod, it appears that bulk is not without its merits. Whereas the new iPod's battery dies after about 1.5 to 2 hours of video playback, the Zen hangs in for twice the amount of time - coming in at just around 4 hours of video playback. The same battery will give you about 12 hours of audio playback with moderate LCD usage. When it comes to file format support, the Vision:M has the iPod beat hands down. In short, if your video files are encoded in DivX or Xvid and don't exceed 720x576 resolution, you don't need to worry about re-encoding them. Creative also threw in support for MPEG-1/2/4, WMV9 and Motion-JPEG, although WMV support appears to be somewhat buggy with the shipped firmware."Another positive review for the Zen Vision: M. Even though it is too late for the holiday shopping season, creative needs to strike while the iron is hot and start advertising this thing. They don't seem to realize that when competing against the iPod juggernaut, you need more than just a great product.