Monday, January 9, 2006
Motorola Sings Its Own Tune With New ROKR Phone
Posted by Kent Pribbernow in "NEWS" @ 03:00 PM
"The ultimate fusion of music and mobility, the next generation Motorola ROKR E2 delivers an optimized multimedia experience. Tuned into you, the ROKR E2 lets you wirelessly groove while on-the-move to the latest tracks via Bluetooth® wireless technology and integrated MP3 player. Capture the sights and sounds with enhanced photo and video capabilities, or catch up on world news via Motorola’s SCREEN3 technology for zero click access to news, sports, entertainment, and other premium content*. Complete with direct downloads from your favorite CDs or digital music collections via a fast USB 2.0 connection and up to 2GB of optional SD Card memory to store all your favorite files, the Motorola ROKR E2 can satisfy any creative craving."
The new ROKR E2 looks like a major improvement over its predecessor's design. At least this model looks cooler anyway. But the big news here is not the phone itself, but Motorola's accompanying music download service, called iRadio, which will enable the new ROKR to connect with a mobile music store, allowing users to purchase songs right on their phone.
To that end, the ROKR E2 will not feature Apple's iTunes software for Motorola phones, as featured on the first generation ROKR as well as other upcoming phones like the RAZR V3i and SLVR V8. This is where I have to put on my conspiracy theorist hat, because I can't help wondering if this is Motorola's way of pimp slapping Apple for essentially killing its first ROKR phone when Steve Jobs unexpectedly stole their thunder by simultaneously announcing the iPod nano. Could this be what Ed Zander meant when quoted as saying "Screw the nano"?
The new ROKR E2 looks like a major improvement over its predecessor's design. At least this model looks cooler anyway. But the big news here is not the phone itself, but Motorola's accompanying music download service, called iRadio, which will enable the new ROKR to connect with a mobile music store, allowing users to purchase songs right on their phone.
To that end, the ROKR E2 will not feature Apple's iTunes software for Motorola phones, as featured on the first generation ROKR as well as other upcoming phones like the RAZR V3i and SLVR V8. This is where I have to put on my conspiracy theorist hat, because I can't help wondering if this is Motorola's way of pimp slapping Apple for essentially killing its first ROKR phone when Steve Jobs unexpectedly stole their thunder by simultaneously announcing the iPod nano. Could this be what Ed Zander meant when quoted as saying "Screw the nano"?
