"Global music sales fell about 2 percent last year as surging digital music revenues failed to offset continued declines in physical media like CDs, the head of the industry's trade body said. Sales for 2006 are expected to be roughly flat, said John Kennedy, chief executive of the International Federation of the Phonographic Industry, as the music business sees increasing benefits from selling songs online after its long-running battle with illicit online file sharing."The continuing drama chronicling the death of traditional media continues. Makes you wonder when, or if, the hardliner media giants will ever see the writing on the wall.