"SanDisk rose to the number two spot in the MP3 player market during the holiday season in the United States. SanDisk sold 1 million of their low cost flash based mp3 players. We reported recently that Creative is the number two in the mp3 player market with 2.6 million players sold. I think that number is global. That means SanDisk is the distant number two in the US and Creative is the distant number two world-wide in the MP3 player market. Nobody is able to touch Apple right now; they sold 14 million players in the same time frame."I knew the other manufacturers were pretty far behind, but it is not even close. But frankly, I don't know if there is anything they can do to catch up.