"Sony's new PlayStation 3 was widely expected to be introduced this spring, but will be delayed as the company fine-tunes the chips that are crucial to the success of the console's Blu-ray function. The PlayStation 3 --- which is being called "the poor man's Blue-ray" --- is vital to Sony's plans because it plays Blu-ray discs as well as videogames. Sony will roll out the PS3 by year end, in time for the holidays. If PS3 "delivers what everyone thinks it will, the game is up," Stringer boasts...Stringer, and just about every other media exec, studio chief and retailer, fears a Betamax-VHS redux -- a format war that would irritate and confuse consumers. After all, if folks don't know which player to buy, they might walk out empty-handed. "If that happens," one top entertainment exec quips, "I think someone from Wal-Mart is going to take a gun and shoot one of them."...One strange twist in the battle is that Toshiba is working with Sony and IMB to produce the cell chip that's the foundation of Blu-ray -- a topsy-turvy scenario that only serves to underscore the contortions Stringer finds himself performing these days. "One day my enemy is my enemy," he says. "The next day the enemy is my friend."" The PS3 delays are unsurprising, but it'll certainly be interesting to see what the final hardware can produce in terms of graphics and gameplay. I think the 360 will be able to match, if not beat the PS3 by the time it finally comes out, if for no other reason than the fact that 360 developers will have had a huge head start, and already be working on 2nd and 3rd generation titles. The rest of this article is very interesting, and a worthwhile read. That last quote is quite telling. At the end of the day, all of these companies are after the same thing: your money. When the dust settles, they'll all end up going wherever the customers are.