Digital Home Thoughts: NYT: Labels Halt Downloads to Increase CD Sales

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Friday, March 10, 2006

NYT: Labels Halt Downloads to Increase CD Sales

Posted by Damion Chaplin in "NEWS" @ 01:00 PM

http://www.nytimes.com/2006/03/09/arts/music/09sing.html?_r=1&hp&ex&oref=slogin

"...Even though fans could hear [Ne-Yo's] "So Sick" on the radio for the last two months, they couldn't buy it at popular online services like iTunes or Rhapsody, or anywhere else for that matter. Breaking from the music industry's current custom, the singer's label — Island Def Jam — decided not to sell "So Sick" as an individual song before Ne-Yo's album hit stores last week. Label executives worried that releasing the track too early might cut into sales of the full CD — a fear that figures heavily in the music world's lumbering entry into the digital marketplace."

Wow. Could not allowing the single to be downloaded until the day the album debuts actually cause the album to enter at #1 on the charts? Could it actually increase sales of the digital single when it does finally become available? It doesn't seem likely, but their numbers sure are interesting. Take a look at the article and let me know what you think.

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