"Viiv has gotten a lot of bad press lately -- from us too. Not that anyone is saying Intel's entertainment-centric platform is bad, just that it doesn't add much if anything to Media Center Edition (MCE). First, the press and industry insiders have been unduly harsh when criticizing Viiv as nothing more than marketing hype. HELLO?! Isn't marketing hype a good thing? MCE is still still chugging along, and we should applaud Intel for breathing some LIIF into it. Viiv has a slightly snappier ring to it than Media Center Edition and a much better sound than Windows XP Media Center Edition, which is how the folks at Microsoft like to promote the platform. Viiv is getting people -- both consumers and the channel -- talking about MCE and for that we should thank Intel."In the Intel Viiv platform anymore more than marketing hype? This article from CE Pro seems to think so. Viiv will eventually enable on the fly transcoding of content, which is definitely an exciting concept, but the cynical part of me feels that it won't work nearly as well as we all hope it will. Let's hope I'm wrong!