"I'm happy to say I can finally talk about a project I've been involved in for the past six months. As I've mentioned, I returned to the digital media space at Microsoft after receiving an opportunity to work for my old General Manager reporting directly to the VP of Digital Media at Microsoft on End to End Experiences (the other E3). Part of the job involves picking targeted oppportunities to go deep on digital media product development. One of the first of these projects has just launched. The "iriver clix" - a new portable media player from iRiver. Designed to work great with Windows Media Player 11 and the new Urge music service launching today from MTV, the clix may look similar to the award-winning iRiver U10, but it's so much more. Our team worked closely with iRiver, providing feedback, usability resources, and assistance on interaction design starting with a complete "teardown" of the existing iRiver U10 product. Here's a quick breakdown on what's new/improved with this release..."This looks like a great device, but in reading this article, I couldn't help but think "Why isn't this a Portable Media Center device?" - it seems to have copped basically all of the same features. Does it boil down to the licensing fee I wonder?