"Creative Technology Ltd., a worldwide leader in digital entertainment products, today announced the ZEN Aurvana™ In-Ear Earphones, featuring AuraSeal™ noise isolation technology that immerses you in accurate and detailed music playback by blocking out up to 90% of ambient noise; nearly twice as effective as leading noise cancellation-headphones. The ZEN Aurvana is constructed in a double-injected enclosure with a high-gloss finishing that is aesthetic and yet robust. The ZEN Aurvana In-Ear Earphones will be available in Singapore this month for US$ 99.99. Ultra-compact and weighing only 13g - the lightest in its class, the ZEN Aurvana In-Ear Earphones are ideal for use with any MP3 or portable media player with a regular headphone jack and in-flight entertainment system with the supplied airplane adapter. Powered by high precision Balanced Armature drivers, which were originally developed to provide crystal clear audio reproduction in high-end expensive hearing aids, the ZEN Aurvana In-Ear Earphones is further enhanced with high-purity Oxygen-Free Copper (OFC) cable and gold-plated plugs to ensure a pure signal path and pristine audio reproduction at all volume levels."
With every Creative Labs MP3 player that I've owned (three now), the included headphones have always been surprisingly decent. Not that I keep them mind you (my Shure E3C's are much nicer), but I think Creative is capable of making some very impressive headphones given their expertise in audio products. I've asked for a pair to review, so we'll see if I can tell you more. ;-)