"I am going to call it like it is... Apple is in no danger of losing the MP3 crown from the B153. The iPod simply has one of the best user interfaces ever designed. In comparison with the iPod, the B153 falls flat in sound quality and ease of use. That being said, the B153 has a great many more features than the iPod most notably an FM tuner and recording capability without 3rd party accessories. I believe that the B153 may be a good fit for some users who need all the functionality and battery life it offers and are willing to make a trade-off in ease of use and sound quality. I can especially see students wanting to use it to record lectures during class and listen to tunes between classes... all without worrying about battery life. Personally, I will be sticking with my iPod. If mobiBLU improves the ease of use and sound quality, the next version of the B153 will be a real contender."I've been pretty impressed with the team over at mobiBLU, first they come out with that incredibly small cube-shaped MP3 player and now they come out with this, a player with a whopping 153 hour battery life. This doesn't just beat the competition, it puts the competition to shame and sends them crying home to mommy. To put that battery life into perspective, you could listen to this all day, every day, at work and not have to charge it for a month. With a few little tweaks to improve the other sub par features, this could be a kick butt device.