Digital Home Thoughts: HD DVD Price Drops to Come From Universal

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Wednesday, June 14, 2006

HD DVD Price Drops to Come From Universal

Posted by Damion Chaplin in "CONTENT" @ 05:00 PM

http://www.highdefdigest.com/news/show/Universal/DVD_Marketing/HD_DVD_Price_Drops_to_Come_From_Universal/103

"Though the HD DVD format launched less than two months ago, Universal Studios Home Entertainment has announced it will already be dropping the list price of all its current and upcoming releases on the format. The studio will slash the price of its entire HD DVD library to $29.95; most current releases from the studio retail for $34.95. The only Universal HD DVD titles not to be affected by the new pricing tier will be the studio's upcoming HD DVD/DVD hybrid discs. The first two titles announced earlier today, 'National Lampoon's Animal House' and 'Unleashed,' will retail for $34.95."



While Sony's delaying and cancelling some Blu-ray movies that have yet to be released, here's Universal already lowering their prices! It's never been more obvious to me who is going to win here. Blu-ray, meet UMD, Minidisc, Memory Stick and Betamax. Don't feel bad, you're just the next one in a long line of familial failures. :wink:

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