"ATI’s new Avivo™ Video Converter is the fast and easy way to transform your videos to play on today’s new breed of portable entertainment devices. The Avivo Video Converter is a “transcoder,” a tool that converts digital video from one file format to another, enabling the same video clip to play on industry standard home DVD/DivX® players, PC’s or portable media devices such as the Apple® iPod®, Sony® portable gaming device, Creative® Zen™ and many others. Did we mention how fast it is? ATI’s Avivo Video Converter can take a 30 minute recorded show, and convert it into a format playable by an iPod in less than 5 minutes. It can cut the conversion time by 80% or more. When compared to competitive solutions, the Avivo Video Converter easily beats them. This means you’ll be watching more, and waiting less."Apparently in the v.6.6 release of the Catalyst drivers, there's Avivo transcoding technology for Media Center Edition 2005 computers - but I'll be darned if I can find it anywhere on the ATI site. I've got to give ATI credit though, they're enhancing the value of their hardware with this Avivo push, whereas NVIDIA still wants to charge you $$$ for their MPEG2 DVD decoder.