"Philips has had an uphill battle convincing the "experts" that Ambilight is truly a feature worth paying attention to, yet they keep fighting. This time around however, Philips has taken their gloves off, offering an LCD TV with just about every conceivable feature; a compelling offer whether you like Ambilight or not. The new Philips 42PF9831D 42-inch LCD TV uses the company's new Ambilight 4 technology to help create a truly moving experience to the viewer - that is, if you let it. The Philips 42PF9831D has a retail price of $3999 which proves that LCD prices equal to and above 42-inches have really plummeted to affordable levels. While the 42PF9831D may seem to have an unlimited amount of features for this price range, it could all be in vain if the picture quality does not live up to the buyer's expectations."There are tons of pros to this TV like the good picture quality and the lots of features. And with exception to lack of 1080p support, it has good longevity, plus the full-surround Ambilight looks great and works well. But then I don't know how many of you want that 1080p as a must when thinking about purchasing a TV now, plus apparently the “Auto” picture setting is annoying with an HD signal. Overall, it looks like Philips has taken a great step in this arena. Has anyone bought this TV yet?