"Sony Corp. said on Wednesday it will launch a DVD recorder using Blu-ray technology by the end of the year in Japan, fortifying its lineup of high-definition optical disc products. Sony, which promotes the Blu-ray format in competition with the HD DVD standard led by Toshiba Corp., did not give details such as a launch date, price or overseas release dates. The Tokyo-based electronics and entertainment conglomerate already offers a Blu-ray drive in its Vaio computers and will be selling Blu-ray players in the United States from around October. It also plans to roll out its PlayStation 3 game console, which is equipped with a Blu-ray player, in November in Japan and North America. A shift to the new generation of DVD discs and machines is expected to help boost sales at electronics makers and breathe new life into the slowing home video market."It is good to see more consumer products around the Blu-ray and HD DVD. It is certainly unfortunate that there is not pricing information. One problem though with this announcement is that since there still appears to be no clear winner in the Blu-ray and HD DVD, I fear that consumers will not know which devices to invest in.